When you give a Salesman a Chemistry Set
In 1994, Joel already had years of sales experience in the commercial flooring industry. He thought he’d seen it all until he stepped foot in the kitchen of a major chain restaurant. The floors were chipped, cracked, and to this day he still remembers the smell!
He was inspired to find a solution. After only a few months he became very aware that the current flooring options were already failing, given the many challenges of maintaining a commercial kitchen floor.
After exhausting the current market, Joel decided to take the best pieces of the flooring industry and create the ultimate flooring solution.
In 2008, with a little research and a whole bunch of chemistry, Joel and Co-Founder Rich Neale cracked the code and Eco-Grip flooring was born.
Since its debut, Eco-Grip flooring has been actively disrupting the industry. Forcing competitors to take a hard look at the quality of flooring they are bringing to the table. The Eco-Grip flooring system has been installed in thousands of locations worldwide.
JOEL MARTIN
CEO
Joel founded Allied Flooring Products, Inc. in 1997 following a successful career in executive marketing management with several major flooring manufacturers. A native of Charlotte, NC, Joel has over 33 years of experience in marketing management, product development and manufacturing involving a wide range of floor covering products.
Joel received his undergraduate degree in Economics & Business Management from Wofford College in Spartanburg, SC and studied marketing management at Columbia University in New York, NY. Joel enjoys boating, offshore fishing, traveling, playing guitar & activities with family & friends.
RICH NEALE
PRESIDENT
Rich is a western North Carolina native with over 30 years in Sales, Marketing and Manufacturing. Rich is a graduate of Guilford College in Greensboro, NC with degrees in Business Management and Accounting. Rich became a Shareholder in Allied in 2004, heavily influencing aggressive growth and expansion nationwide. Rich’s free time is spent following sports, playing music, and in the great outdoors.